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Cream of the crop

The 2024 Elite Brokers recognized by Insurance Business represent the best insurance brokers in Australia. These members of the brokering elite have demonstrated an exceptional ability to navigate persistent market challenges while prioritizing client service.

This year’s best insurance brokers are reaping the results of well-honed strategies emphasizing their client-first approach. They are delivering exceptional value and excelling in areas deemed crucial to top performance by insurance experts IB consulted for this report, such as:

• cultivation of strong, enduring relationships
  

• communication focused on simplifying complex information
  

• in-depth understanding of market dynamics and the impact of social issues
  

• a proactive risk improvement mindset
  

• establishment as a trusted adviser and first port of call for clients

“Elite Brokers need to understand the market from every angle, the risk requirements of their customers and the markets that can best support these requirements, while also understanding the mechanics of pricing risk and the challenges insurers can face,” says Lorelle Hillman, general manager of partnerships at QBE Australia Pacific.

“Not only that, but they also need to be someone who inspires all and represents our industry in a positive and purpose-led manner,” he added.

Fellow expert Colin Fagen, a 2023 IB Global 100 winner and Blue Zebra Insurance co-founder and managing director, says, “The best insurance brokers need to understand traditional and emerging risks, including cyber and catastrophe exposures, and advise clients on how to mitigate them.”

Spencer Hon – Eternity Insurance and Financial Services

Elite Broker ranking: 3

Client-centric approach drives growth

Founding the thriving business in 2012, and as its principal, Hon has built a team respected for their expertise